The idea for The Factory Farm Experience was sparked in 2017 when planning for the inaugural Sarasota Veg Fest, which was set to happen May 5, 2018. Veg Fest is a growing movement and a network of events across the world dedicated to celebrating health, compassion, and sustainability. Sarasota, Florida was lacking a veg fest and the only practical venue to host this event was at the Sarasota Fairgrounds. The fairgrounds host other events throughout the year, some that showcase animals who will be sent to slaughter. Next to where Veg Fest was set to take place was an ominous barn, which at first, our planning committee talked about covering up by decorating with banners and signs around the outside. But instead of ignoring the barn’s presence (and the lingering smell of the animals who were kept inside of it during the last event) and putting on blinders to the reality of the situation as our society is guilty of doing every day, we decided to use the barn to our educational advantage. And thus, The Factory Farm Experience was established.